Online business communities are driving the future of marketing, owning your industry social community is key to your B2B and B2C success.
We are all
part of a community, whether a family, a tribe, an occupation, a religion, an
interest, an industry, a cause, a city, a country, etc... The .community
is the most sought after new GTLD because specialized online communities
are becoming the solution for business marketing. Large social networks without
a purpose like Facebook are no longer successful in attracting new members as
their obsolete group technology has limitations in displaying specialized
content. In fact, they also have difficulties in retaining existing members due
among other things to their increasing invasion of privacy.
Many of us are not interested in spending time in social networks, engaging with
people we do not share any interests with (even if they are friends), and being interrupted
by multiple connections sharing the same stupid Ice bucket challenge or Warren Buffett’s
wisdom quotes. Specialized communities allow you to meet people you know or
don’t but people sharing the same interest, occupation, faith, cause, etc.. LinkedIn allows you to create group of interest but at the end of the day they
are controlling everything.
If you have
the resources to create your own online community you should do it fast before
your competition takes position.
- Go
to any registrar and register the .community
you need (don’t forget additional extensions)
-
Check
the internet for open source CMS community software (better standalone)
-
Find
why people will join your community
-
Hire
a community manager
-
Create
a lot of premium, relevant, original, interesting content.
-
Seed
your community (your employees, partners, suppliers, retailers, customers, social
media fans, etc...)
-
Standardize
your community management
-
Engage/
Listen
-
Apply
strict privacy rules
-
Analyze
and optimize the member’s experience.
You see, it's easy, if not contact us.