Customer relationship management (CRM) is a technology for managing all of your company's relationships and interactions with customers and potential customers. The goal is simple: improve business relationships.
Most small and medium-sized businesses are still using a combination of email clients, like Outlook and multiple Excel spreadsheets, to manage their marketing, leads and business processes. A CRM suite will regroup all of these processes into an all-in-one business process management system improving lead conversion rates, increasing revenue per sales person, decreasing sales cycles and marketing costs, and resulting in better customer service and retention.