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Online business communities are driving the future of marketing, owning your industry social community is key to your B2B and B2C success.
nathalie pommier

Online business communities are driving the future of marketing, owning your industry social community is key to your B2B and B2C success.

We are all part of a community, whether a family, a tribe, an occupation, a religion, an interest, an industry, a cause, a city, a country, etc...  The .community is the most sought after new GTLD because specialized online communities are becoming the solution for business marketing. Large social networks without a purpose like Facebook are no longer successful in attracting new members as their obsolete group technology has limitations in displaying specialized content. In fact, they also have difficulties in retaining existing members due among other things to their increasing invasion of privacy.

Many of us are not interested in spending time in social networks, engaging with people we do not share any interests with (even if they are friends), and being interrupted by multiple connections sharing the same stupid Ice bucket challenge or Warren Buffett’s wisdom quotes. Specialized communities allow you to meet people you know or don’t but people sharing the same interest, occupation, faith, cause, etc.. LinkedIn allows you to create group of interest but at the end of the day they are controlling everything.

If you have the resources to create your own online community you should do it fast before your competition takes position.

  1. Go to any registrar and register the .community you need (don’t forget additional extensions)
  2. Check the internet for open source CMS community software (better standalone)

  3. Find why people will join your community

  4. Hire a community manager

  5. Create a lot of premium, relevant, original, interesting content.

  6. Seed your community (your employees, partners, suppliers, retailers, customers, social media fans, etc...)

  7. Standardize your community management

  8. Engage/ Listen

  9. Apply strict privacy rules

  10. Analyze and optimize the member’s experience.

You see, it's easy, if not contact us.

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